▶ ქართულად: Read the Georgian version here.
Alexander KAFFKA, editor-in-chief of CJ: Dear Petter, welcome to Caucasian Journal! You are one of the most prominent Swedish businesspeople working in Georgia for quite a while - since early 2000-s, if I’m correct. So, for our series of interviews with Nordic and Baltic experts you are a priceless speaker, with your vast experience of life and work in South Caucasus – from traditional industry such as wine-making to absolute “cutting edge” such as artificial intelligence. But first of all, how a Swede with a diploma from a prestigious American private school finds oneself in Georgia?
Petter SVAETICHIN: Thank you. Yes, you and I have crossed paths over the years and it seems that our interests often coincide. My being in Georgia was from the beginning a stroke of luck and coincidence but later a matter of appreciation and love for the country as well as an interest in the various possibilities and opportunities present. After graduating from ESSEC University in Paris and Cornell University in New York, I started working on projects for a private Swedish investor and one of his challenges was the revival of Chateau Mukhrani vineyards, and to restore this Royal heritage to its former glory and make it a “must go and must taste” destination for visitors. When I started it was just a ruin with a few hundred visitors a year. In 2019 Chateau Mukhrani received in excess of 60,000 guests. After having been a member of the board since 2005, I moved here in late 2010 and was running the development. GWS vineyards in Telavi and Marussia Georgia later formed a group with Chateau Mukhrani. Some years ago I completely changed direction when my cousin, who is another Swede living in Georgia, asked me to assume the leadership of his Artificial Intelligence company Neiron. Since 2019 I am therefore working on developing AI in Georgia and from Georgia.