30.01.2025 (Caucasian Journal). In the summer of 2019, the Caucasian Journal was excited to publish a detailed article about a groundbreaking plan to start producing the first electric cars in the Caucasus region. The first Georgia-made electric vehicles (EVs) were expected to roll out of the plant in Kutaisi in December 2019, but unfortunately, this did not happen. Since then, environmental challenges in our region and potential "green" solutions have remained a priority for us.
Meanwhile, the environmental situation in the region has continued to deteriorate, primarily due to the growing automotive fleet. The transport sector is the largest source of CO2 emissions, accounting for 40 percent of total energy-related CO2 emissions, according to a recent report of the International Energy Agency.
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| Toyota Woven City. Image: Toyota |
Can Technology Help?
What alternatives do Georgia—and the South Caucasus in general—have in the near future to improve the environment and ensure healthier conditions for its people?
One potential solution lies in the latest technologies from the world’s leading car manufacturers. Toyota Motor, the largest automaker in the world and the top-selling car brand in Georgia and the South Caucasus region, believes it can significantly contribute to a healthier and more sustainable environment in the region. According to a recent 2024 market research report by TBC Capital on the automotive sector, Toyota has surpassed other brands in Georgia's automotive fleet, and “will strengthen its lead in the future.” Now, with this leading position in automotive sales in the region, the company is increasingly focused on implementing corporate sustainability policies.
